The new Malabar Gold and Diamonds Shabiya 9 showroom adds to the company’s presence across Abu Dhabi and Al Ain, where it now operates 18 locations. The UAE is the company’s largest market outside India, according to Shamlal Ahamed, managing director of international operations at Malabar Gold and Diamonds.

Located near Millennium Hospital, the showroom carries more than 20,000 jewellery designs, including gold, diamond, precious gemstone, platinum, bridal and contemporary collections. The company said the outlet was designed to serve the preferences of Abu Dhabi’s multicultural customer base through a wider product range and retail services.

Shamlal Ahamed inaugurated the showroom jointly with Abdul Salam K.P., vice-chairman of Malabar Group, and Mayankutty C., senior director of Malabar Group. The event was attended by Faisal A.K., head of manufacturing at Malabar Gold and Diamonds; Shaji K., chief digital officer at Malabar Group; Ranjith KV, regional head; Nijaz E.M., zonal head; Sakkeer P., head of merchandising and SCM for gold; Abdul Majeed; and other members of the management team.

Ahamed said Malabar Gold and Diamonds began operating in Abu Dhabi in 2010 and described the emirate as one of its significant international markets. He said the Shabiya 9 opening supports the company’s plan to expand responsibly while maintaining its stated standards for quality, craftsmanship and customer service.

In Abu Dhabi, Malabar Gold and Diamonds operates at Al Wahda Mall, Mushrif Mall, Capital Mall in Mussafah, Shabiya, Mazyad Mall, Dalma Mall, Madinat Zayed Shopping Centre, Al Dhannah Mall and Hamdan Street, where it has three showrooms. It also runs three showrooms in Al Ain.