Saudi Arabia's General Entertainment Authority unveils the official identity and slogan, "Our Pride is in Our Nature," for the Kingdom's 95th National Day.

In a significant announcement, the General Entertainment Authority of Saudi Arabia, headed by Chairman Turki Alalshikh, introduced the official identity for the nation's 95th National Day. Scheduled for celebration on September 23, this year's festivities will be marked by the slogan “ʿIzzna bi ṭabʿna,” translating to "Our Pride is in Our Nature."

This new identity symbolizes nearly a century of national pride and honor, capturing foundational values such as generosity, ambition, authenticity, and resilience that characterize the Saudi people. The chosen slogan emphasizes these enduring traits that not only strengthen the social fabric within the Kingdom but also elevate its stature globally.

The initiative seeks to enhance citizens' sense of belonging while honoring the heritage and core values integral to shaping Saudi Arabia's present and propelling its future development.

Chairman Alalshikh urged both government agencies and private enterprises to integrate this new identity across their platforms. A comprehensive design guide has been made available online offering guidance on visual and verbal deployment of this theme. This includes specifications on colors, typefaces, slogans, hashtags, and branding approaches.

Moreover, an inclusive branding package encompasses patterns, illustrations, design templates, along with video production standards suitable for digital media, print materials, and merchandise. These resources aim to maintain a coherent visual narrative throughout National Day celebrations.

Across various regions of Saudi Arabia, events and festivities will resonate with emotional depth and cultural significance as citizens unite in commemorating this pivotal national holiday.