Dubai shopping malls debut in virtual form on Roblox during Dubai Summer Surprises.

Dubai's renowned shopping malls have taken an innovative leap by launching as virtual worlds on the globally acclaimed Roblox platform. This exciting development comes as part of the Dubai Summer Surprises, where Mall of the Emirates and City Centres are transforming traditional shopping into a cutting-edge digital experience.

For the first time, players from around the world can immerse themselves in these reimagined digital environments, allowing them to explore, engage in playful competition, and seize opportunities to win exciting prizes.

Roblox Welcomes Dubai Malls

The integration within Roblox allows gamers to traverse interactive maps and partake in custom-crafted mini-games. At Mall of the Emirates, participants can dash through the Ski Dubai Coin Collector game, collecting coins amidst a snowy virtual landscape reminiscent of the real-life ski destination. Furthermore, they can test their agility with Store Parkour challenges that navigate zones themed around fashion, beauty, and entertainment.

Similarly thrilling experiences await at City Centres' virtual domain with their own Coin Collector course and intricate Store Parkour activities designed to challenge speed and dexterity.

This forward-thinking initiative particularly resonates with Gen Z mall enthusiasts who thrive on gaming platforms. By blending physical retail spaces with dynamic digital worlds, Majid Al Futtaim is reshaping how shoppers interact with malls-creating more engaging and memorable experiences than ever before.