In a strategic move emblematic of its digital-first approach, e& UAE has successfully transitioned to the Google Apigee API Management Platform.

This marks a major milestone for the telecommunications giant as it becomes the first operator in the United Arab Emirates to implement Google Apigee Hybrid technology.

The adoption of this advanced platform is a pivotal step for e& UAE, executed without causing any downtime or disruption to its customers and partners.

This transition is set to transform how the company innovates and capitalizes on its extensive array of digital assets and services.

Marwan Bin Shakar, Acting Chief Technology and Information Officer at e& UAE, emphasized the importance of this development: "Speed and agility are imperative as we continue expanding our digital services across the UAE," he remarked. "The successful implementation of Apigee Hybrid propels us forward in shaping the future of connectivity.

It offers us a secure foundation and flexibility crucial for accelerating our digital transformation, enabling us to deliver innovative, real-time experiences across an evolving API economy."

The integration of Google Apigee Hybrid not only hastens time-to-market for new services but also redefines innovation and monetization strategies for e& UAE's digital offerings.

The platform's hybrid model allows seamless integration between on-premise and cloud infrastructures, offering unmatched control while adhering to stringent security standards.

Ziad Jammal, General Manager for Google Cloud in the UAE, Levant, and North Africa, highlighted the significance of this technological advancement: "The adoption by e& sets a new benchmark for innovation within telecommunications.

Their commitment to utilizing cutting-edge cloud technologies demonstrates resilience and leadership that will unlock further digital possibilities," he commented.

"This migration exemplifies how robust platform capabilities can define future-proof API strategies, establishing a new standard for telecom providers regionally."

Embracing global CAMARA standards with three certified APIs now live on Apigee, e& UAE stands at the forefront of API monetization-a testament to its role as a leader within the telecom ecosystem as a trailblazing digital-first operator.