Former Etisalat, Telecom provider e& UAE, has developed a new SIM card especially for children, providing parents with strong tools to track and control their children's internet activity.

This creative project seeks to improve internet safety for younger consumers and offer parents practical ideas to establish a safe online environment. The Kids SIM card is meant to change how families approach digital access with various price plans and sophisticated parental control tools.

Available in two monthly plans at Dh49 and Dh99, the e& Kids SIM card lets parents select a solution best fit for their need. Both approaches have important elements meant to empower parents and guarantee children's safety. These tools include round-the-clock data access, free data allocation just for access to instructional materials, and local call minutes for seamless communication. The card also lets parents list which phone numbers their kids are allowed to call, therefore giving more control over their contacts. Parents may easily activate the Kids SIM card by using the e& UAE app after obtaining it from any e& UAE channel.

One of the main features of the Kids SIM card is its free integrated parental control function. This service can be subscribed to independently for Dh30 per month for parents using a conventional e& SIM card, with a one-month free trial added advantage. Built with safety and user-friendliness in mind, the parental control service provides a range of tools to manage and supervise children's digital activities both at home and on the move.

Content filtering, which prevents access to harmful websites and applications, therefore guaranteeing a safe surfing experience for children, is one of the main characteristics of the parental control service, By imposing daily restrictions on gadget use, parents may also control screen time and encourage good digital habits. Another important tool is social media monitoring, which lets parents keep an eye on their kids' behavior on well-known sites to guarantee they participate sensibly. 

Apart from that, the service offers comprehensive online activity reports that let parents know about app usage and browsing behavior, thereby keeping them updated on the digital activities of their children. The program provides strong cybersecurity safeguards to guard devices from viruses and other dangers, therefore establishing a safe digital environment for young users.

Chief consumer officer of e& UAE Khaled Elkhouly underlined the need of these characteristics in the technologically advanced society of today. "With an easy-to-use interface and a wide array of features meant for children's safety, we hope to improve children's online experiences with technology by offering parents an effective solution to manage their Internet usage, protect them from online risks, and ensure their wellbeing," he said.

The Kids SIM card and parental control tool show e& UAE's dedication to provide households with workable answers for the problems of the digital age, The startup is enabling parents to actively shape their children's online behavior and guarantee their digital well-being by combining safety elements with handy technology.

The addition of this SIM card meets a growing demand for balance between connectivity and safety as kids depend more on digital tools for entertainment, communication, and education, Offering tools for screen time management, content filtering, and social media monitoring, e& UAE offers parents trying to control their children's online experiences a complete solution.

The release of the e& Kids SIM card emphasizes how committed the business is to provide young consumers a safer, more regulated digital environment, The service defines a standard for responsible connection solutions with flexible plans, sophisticated controls, and easily available activation alternatives, e& UAE is making sure technology acts as an enabler of development and learning rather than a cause of worry by giving children's safety top priority and helping parents with strong tools.