Damac Properties has launched a digital platform for real estate purchases.

In a significant development for the property market in the Middle East, Damac Properties has announced the launch of its first fully integrated interactive digital platform designed for online real estate purchases. This innovative platform aims to redefine the future of property transactions by blending advanced technology with transparency and engaging user experiences.

The new digital platform allows users to explore Damac's luxury projects through immersive 3D virtual tours. Customers can easily verify property listings and reserve units in real-time, all within a matter of seconds.

During the launch, Ali Sajwani, Managing Director for Operations, Finance, and Hospitality at Damac Properties, stated, "The launch of our new e-commerce platform marks a crucial step in reshaping the real estate buying experience and facilitating transactions in the UAE and globally. This system combines immersive technology with seamless functionalities, providing a better experience for buyers and real estate agents alike, all in less time."

The platform features integrated functionalities in multiple languages, incorporating metaverse technology and location-specific enhancements. It also offers robust support for Customer Relationship Management (CRM) systems and a call center, delivering unparalleled convenience for investors, buyers, and agents.

Agents benefit from dedicated links that include sales tracking for 15 days, the ability to submit "express of interest" requests, and invoice generation.

Among the key projects presented on the platform is the latest addition to Damac's portfolio, "Chelsea Residences by Damac," allowing users to submit their interest for property purchases easily.

The new site seamlessly integrates with Damac's property management system, ensuring that available units in the real estate portfolio are showcased almost instantaneously.

As Damac continues to expand its customer services, the launch of this platform signifies the company’s ongoing commitment to innovation and providing exceptional experiences for buyers and agents.