Dubai Duty Free has set a new sales record in October with Dhs805.6m, making it the retailer's highest-ever for the month.

In an exceptional display of commercial success, Dubai Duty Free has reported October sales reaching a historic peak of Dhs805.6 million ($220.7 million). This achievement marks not only the highest-ever figure for October but also represents the eighth time this year that monthly records have been surpassed.

The impressive sales exceeded the previous October milestone of Dhs692 million ($189 million) established in 2023. Additionally, this accomplishment ranks as the third-highest monthly performance in Dubai Duty Free’s history, following its all-time high of Dhs821.4 million ($225 million) recorded in December 2024.

The growth reflects a remarkable year-on-year increase of 19.31 percent, significantly outstripping passenger traffic expansion at Dubai International Airport by over 10 percent.

Ramesh Cidambi, Managing Director of Dubai Duty Free, expressed gratitude to Sheikh Ahmed bin Saeed Al Maktoum for his steadfast support and praised the dedication and hard work of his team in catering to the demands of the increasing number of travelers.

Leading Product Categories

Diverse product offerings contributed to this triumph, with perfumes leading sales at Dhs139.9 million ($38.3 million), closely followed by gold which saw increased demand due to Diwali festivities and cultural preferences, bringing in Dhs97.2 million ($26.6 million).

Beverages generated revenues of Dhs96.7 million ($26.5 million), while confectionery hit unprecedented levels at Dhs78 million ($21.4 million), driven largely by "Dubai Chocolate," which sold 428,000 pieces worth Dhs34 million ($9.3 million).

Tobacco products also performed well with sales amounting to Dhs74 million ($20.3million). The luxury fashion sector showed robust growth too; notably influenced by newly opened Louis Vuitton and Cartier outlets within Concourse A.

Sustained Growth Across Concourse Areas

The retailer's various airport concourses experienced double-digit growth rates: Concourse A rose by 27.4 percent; B increased 21.5 percent; C advanced by 21.9 percent; while both Concourses D and Terminal Two showed significant gains at 11.2 percent and 13.1 percent respectively.

< p>This surge occurred despite heightened competition throughout airport retail spaces with arrival area purchases alone climbing another impressive sum-a testament indeed toward passenger attraction capabilities across international regions such as Africa (up nearly18%), Russia (growing over14%) or even amongst travelers headed towards European nations marking more than20% uplifts altogether!< h2 > An Exciting Year Ahead < p > Approaching its42nd anniversary on December20th ,DubaiDutyFree anticipates closing out yet another remarkable fiscal chapter-record-setting one truly reflective upon landmark achievements witnessed during formidable four-decade tenure thus far."