Amazon has announced its ambitious plan to bolster the U.S. labor market by hiring 250,000 workers for the holiday season.

This figure mirrors the company's seasonal workforce additions over the past two years.

On Monday, Amazon unveiled that it intends to fill full-time, part-time, and seasonal roles throughout its vast fulfillment and transportation network across the United States.

Amazon's Significant Seasonal Hiring Initiative

The company offers competitive wages, with regular full- and part-time employees earning an average of $23 per hour along with benefits. Meanwhile, seasonal staff are compensated at an average rate exceeding $19 per hour.

An Amazon spokesperson expressed enthusiasm about these roles: "Our seasonal positions are extremely popular, often filling up within minutes of being posted due to their appeal among diverse individuals. For many, this opportunity provides additional income during the festive period or marks the beginning of a new career path.”

Moreover, numerous success stories have emerged from within Amazon’s ranks. Employees who initially joined as seasonal hires frequently advance to become managers, trainers, or leaders within various facilities-a testament to the growth potential inherent in these roles.

Beyond attractive pay and flexible schedules, these positions offer a chance to be part of a team making a significant impact during the holidays. Those transitioning into regular full-time roles can access broader benefits such as healthcare and educational programs like Career Choice, where Amazon pre-pays tuition fees for college degrees or certificates.

The company also revealed its intention to invest over $1 billion in raising wages and reducing healthcare costs for U.S.-based fulfillment and transportation personnel.

A report by Challenger, Gray & Christmas was noted by Bloomberg regarding expectations for retailers during the 2025 holiday season in America. The forecast suggested a muted outlook compared to previous years; in 2024’s final quarter alone-retailers added 543,100 jobs-but this represented nearly a four percent decline from 2023 figures as companies delayed staffing boosts until late in their sales cycle. In contrast-Challenger projected that under half a million positions might be filled in late 2025-the smallest increase seen over sixteen years.