Organizers of the Hero Dubai Desert Classic have announced a multi-year partnership with Flambard Williams, a UK-based property investment firm. This new agreement designates Flambard Williams as an Official Patron of the tournament, which recently celebrated its 35th anniversary, with Tyrrell Hatton emerging victorious against renowned players including Rory McIlroy, Jon Rahm, and Tommy Fleetwood.

Since its inception in 1989, the Hero Dubai Desert Classic has become the oldest golf tournament in the region, affectionately known as the ‘Major of the Middle East.’

Flambard Williams Partners with Hero Dubai Desert Classic

This prestigious tournament is part of the Rolex Series on the DP World Tour, firmly establishing its place on the international golfing calendar.

Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, expressed enthusiasm about the new partnership, stating, "We’re thrilled to have Flambard Williams on board as a multi-year partner, and we look forward to collaborating with them to enhance our event for fans and players alike. With partnerships like this, we are able to create memorable experiences that have defined our tournament since 1989. We anticipate an exciting 2026 event ahead!"

This agreement marks the first significant global sponsorship venture for Flambard Williams, an award-winning firm known for providing investment solutions and portfolio management across the globe. The partnership is expected to bolster their brand expansion and customer engagement in a crucial market.

Christopher Whetstone, Managing Director of Flambard Williams, noted, "We are ecstatic to enter this long-term partnership with such a prestigious event. Alongside our sponsorship of emerging star Wilco Nienaber, we aim to enhance our global brand visibility and offer a select group of clients an unforgettable four days of exceptional golf."

Recognized for its commitment to sustainability, the tournament is GEO-certified and has garnered a reputation for offering captivating entertainment both on and off the greens, ensuring its prominent status within the DP World Tour.

UK Property Firm Flambard Williams Partners with Hero Dubai Desert Classic

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