Strict measures of the TDRA are derived from recently published Cabinet Resolutions Nos. 56 and 57 of 2024. These rules specifically forbid utilizing personal phone numbers for advertising. The goal is to stop the increasing tendency of unwanted and misleading telemarketing, which has seriously annoyed people and maybe harmed consumers. The new regulations also mirror UAE's continuous dedication to protect consumer privacy and enhance the general telecoms scene.

Breaking these new rules carries heavy fines that get more severe with further transgressions. A first-time offender detected using their personal number to make marketing calls faces fines of AED 5,000. Apart from the fines, all registered mobile and fixed phone numbers under the violator's name will be blocked till the fine is paid. This step is meant to guarantee quick compliance and discourage people tempted to use personal numbers for telemarketing purposes strongly.

For those who break rules repeatedly, the penalties get far more severe. A second breach carries a punishment of AED 20,000 and a three-month ban on all phone numbers linked to the culprit. Penalties for individuals who still disobey the law can really severe. A third infringement within thirty days results in a fine of AED 50,000 and restriction from using UAE telecommunication services for a whole year. These high fines show the seriousness the UAE is taking the problem of unwanted commercial calls.

Rising worries about misleading telemarketing strategies and their effects on consumers drive the crackdown, Many of the inhabitants have complained about constant unwanted calls advertising goods and services; some telemarketers have used deceptive techniques to force consumers into buys. Apart from being obtrusive, these calls can mislead customers, confusing them and maybe resulting in financial loss.

The UAE responded to these issues by implementing a set of fresh rules in August 2024, especially meant to control telemarketing abuses and cold calling. Under the new regulations, telemarketers are limited to calling residents between the hours of 9 am and 6 pm, therefore preventing disturbance during unsuitable times. Furthermore, if a consumer declines a good or service on a first contact, telemarketers are not allowed to phone them once more on the same day, therefore lessening the pressure and harassment sometimes connected with repeat marketing calls.

Apart from controlling call frequency and timing, the rules also prescribe that telemarketers not employ aggressive or manipulative strategies to influence customers to buy. This component of the rule is especially important since it answers a typical complaint from neighbors who usually feel cornered or mislead during such calls. The UAE wants to establish a more courteous and consumer-friendly economy by cutting these behaviors.

These rules primarily aim to safeguard UAE citizens from the negative consequences of unethical commercial behavior by means of misleading telemarketing strategies. The strict application of the new regulations by the TDRA makes it abundantly evident to people and companies both: breaking consumer privacy and exploiting telecommunication services will not be accepted. These rules are a vital first step in guaranteeing a fair and safe market for all UAE citizens as the country keeps modernizing its economy and telecoms sector.

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